Hermès handbags continue to win the hearts of fans around the world with their exquisite design and exceptional quality. For first-time buyers, it can be difficult to decide which style to start with.

Hermès Bag Popularity Ranking TOP 10

Here, we present the Top 10 most popular Hermès handbags at the specialty store GinzaSelect.

No. 1: Birkin 25

  • Though compact in size, this bag makes an undeniable statement and is one of the iconic masterpieces that symbolize Hermès. With its practical size and exquisite design, it is loved by customers of all age groups.
  1. Price: From ¥1,881,000 (varies depending on material and other factors)
  2. Second-hand market price: Approximately ¥2,500,000 and up (depending on the condition of the item)
  3. Dimensions: Approximately W25 × H20 × D13 cm
  4. Storage capacity: Easily accommodates daily essentials such as a long wallet, phone, planner, etc.
  5. Recommended occasions: Suitable for both everyday outings and slightly more formal occasions.

No. 2: Birkin 30

As the classic size of the Birkin bag, the 30 cm version has remained a popular and timeless choice for many years. It combines an elegant appearance with practical storage capacity, making it the first choice for many loyal users.

  1. Price: From ¥2,057,000 (varies depending on material and other factors)
  2. Second-hand market price: Approximately ¥2,300,000 and up (depending on the condition of the item)
  3. Dimensions: Approximately W30 × H22 × D16 cm
  4. Storage capacity: Can hold A4 documents, making it highly suitable for business use
  5. Recommended occasions: Versatile enough for work commutes, formal business events, and everyday outings.

No. 3: Kelly 25

With elegant lines and practical storage, this bag is one of Hermès' signature designs. It comes with a detachable shoulder strap, allowing it to be carried by hand or worn crossbody, offering versatile styling options for various outfits.

  1. Price: From ¥1,859,000 (varies depending on material and other factors)
  2. Second-hand market price: Approximately ¥2,300,000 and up (depending on the condition of the item)
  3. Dimensions: Approximately W25 × H18 × D9.5 cm
  4. Storage capacity: Can neatly hold essentials like a long wallet, phone, and makeup bag
  5. Recommended occasions: Suitable for everything from everyday use to formal gatherings.

No. 4: Mini Kelly II

This is an elegant evolution of the classic Mini Kelly bag, featuring sharper lines and a slimmer profile, presenting a more refined and minimalist style.

  1. Price: From ¥1,551,000 (varies depending on material and other factors)
  2. Second-hand market price: Approximately ¥3,000,000 and up (depending on the condition of the item)
  3. Dimensions: W19 × H12.5 × D5.5 cm
  4. Storage capacity: Can hold essentials such as a phone, cardholder, lipstick, and other small personal items
  5. Recommended occasions: A perfect choice for parties, dinners, or other special events.

No. 5: Constance Mini

This shoulder bag features an exquisite design and the iconic H-shaped metal clasp, offering a minimalist yet noticeable presence. It is a bag that combines both aesthetics and practicality.

  1. Price: From ¥1,463,000 (depending on material and other conditions)
  2. Second-hand market price: From ¥1,800,000 (depending on the condition of the item)
  3. Size: Approximately W18.5 × H15 × D4.5 cm (using the current Constance III Mini bag as an example)
  4. Storage capacity: Cleverly accommodates essentials like a phone, wallet, lipstick, etc.
  5. Recommended occasions: Suitable for both casual outings and semi-formal events.

No. 6: Picotin Lock PM

The simple bucket-style design is effortlessly versatile, making it a highly popular casual bag that is often chosen as a first Hermès piece.

  1. Price: From ¥537,900 (depending on material and other conditions)
  2. Second-hand market price: From ¥600,000 (depending on the condition of the item)
  3. Size: Approximately W18 × H19 × D13 cm
  4. Storage capacity: Though compact, it can properly store essential daily items
  5. Recommended occasions: Perfect for daily use, shopping, or casual outings.

No. 7: Pochette Kelly

A clutch bag that is a compact version of the Kelly bag. Comes with a strap for versatile 2-way use.

  1. Retail price: From approximately 900,000 yen and up (varies depending on materials)
  2. Pre-owned market price: From approximately 2,500,000 yen and up (varies depending on condition)
  3. Size: Approximately W22 × H12.5 × D7cm
  4. Storage capacity: holds essential items 
  5. Recommended occasions: Formal events such as parties and dinner gatherings

Tied for No. 8: Evelyne TPM (Mini Evelyne)

A casual and practical shoulder bag featuring the iconic H logo in a perforated design.

  1. Retail price: From 349,800 yen and up (varies depending on materials)
  2. Pre-owned market price: From approximately 500,000 yen and up (varies depending on condition)
  3. Size: Approximately W17 × H17.5 × D4.5cm
  4. Storage capacity: Despite its compact size, it comfortably fits all essential items
  5. Recommended occasions: Perfect for daily use and casual outings

Tied for No. 8: Kelly 28

Slightly larger than the Kelly 25, this model is suitable for business settings. It maintains the elegant silhouette while offering practical storage capacity.

  1. Retail price: From 1,969,000 yen and up (varies depending on materials)
  2. Pre-owned market price: From approximately 2,200,000 yen and up (varies depending on condition)
  3. Size: Approximately W28 × H22 × D10cm
  4. Storage capacity: Can accommodate A4-sized items, making it perfect for business settings
  5. Recommended occasions: Versatile for a wide range of uses, from business to formal events

No. 10: Mini Lindy

A bag characterized by its feminine, soft silhouette. Its charm lies in the unique design with expanded sides and practical features including longer handles that allow for shoulder carry.

  1. Retail price: From 1,199,000 yen and up (varies depending on materials)
  2. Pre-owned market price: From approximately 1,500,000 yen and up (varies depending on condition)
  3. Size: Approximately W18 × H12.5 × D9.5cm
  4. Storage capacity: Offers more storage than its appearance suggests, securely accommodating all daily essentials
  5. Recommended occasions: Suitable for everyday use and casual outings

Key Considerations When Choosing an Hermès Bag

When choosing an Hermès bag, several factors should be taken into account to make an informed decision:

Choose the Right Size Based on Usage

Selecting the appropriate size for your Hermès bag based on the occasion will ensure that it serves its purpose in your daily life:

  1. Daily Use: It is recommended to choose sizes 25 to 30 cm.
  2. Business Use: A size between 28 to 35 cm is more practical, as it can hold more items.
  3. Parties or Events: A mini size is easier to carry and more suitable for such occasions.

▼ Please refer to the illustration of the proportion of different sizes of Birkin bags for guidance.